In a collaboration between Adidas and End., Cafè SL72 was launched during Milan Fashion Week to celebrate the return of the SL72 sneaker. The cafè takeover took inspiration from stylised 70's interiors and culture, featuring uplifted set dressing and photo opportunities throughout. 

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The night prior a launch event was held in the Cafè with a bespoke DJ booth housing DJ's Salute, Vittoria Lucchi & HoneyLuv.

 

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CREATIVE DIRECTION & SET DESIGN  Lily Carver @ CARVELI

CREATIVE DIRECTION & GRAPHIC DESIGN  Carole-Anne Dos Santos

AGENCY   Broadwick Studio

EXECUTIVE PRODUCER  Sam Ostrouchow

SENIOR PRODUCER  Rebecca Petrescu

ASSISTANT PRODUCER  Jess Moody

PHOTOGRAPHY   Matt Whiteley